Monday, September 13, 2010


I'm going to admit, I am a little ashamed that I never knew that the reason cult Australian brand Ksubi changed their name from Tsubi in 2006 was because US shoe brand Tsubo claimed a trademark infringment.  I don't know if they realized this but I don't think anyone is going to confuse their company who aims  "to provide design–conscious, comfort–driven individuals with the perfect shoes" with the super sexy and edgy Sydney boys - chill out on the litigation train!

Since then, Ksubi have helped to grow and define Australian fashion on an international platform and are due to open their new flagship Ksubi store on Oxford St Paddington next week.  However, in the process these cheeky boys managed to land themselves in hot water with the Americans again.  While getting the store ready for their adoring fans, a decoy sign was posted outside with the logo for Californian fast-food chain In-N-Out Burger (which in my opinion sounds like a pornography for the morbidly obese).  Unhappy with the unauthorized use of their logo, In-N-Out executive threatened litigation against Ksubi last week, resulting in the removal of the sign.  Bad Ass!

I will be keeping an eye out for photos from the store opening which I imagine will be an explosion of denim, leather and sexy/edgy cuts (drool).

Source: PedestrianTV

No comments:

Post a Comment